Hiring Staff as a Small Business Owner

Small businesses often face tough competition with big companies when it comes to finding good employees.

Your company’s brand—its unique identity—can make you stand out and attract great talent. Understanding and promoting your brand is crucial in the job market.

How Your Brand Attracts Talent:

Your brand is like your business’s personality. It includes your reputation as an employer, pay, career opportunities, company culture, and flexible working options. Small businesses may not be as big as large corporations, but they can find their unique advantages to attract talent.

Perks Small Businesses Can Offer:

To make your brand stand out, offer special benefits like letting employees work from home, providing flexible working hours, and offering unique perks such as discounted gym memberships.

How to Promote Your Brand:

Write job ads that highlight the positive aspects of working for your company, and network with people in your industry to find potential employees.

Share content about your business online, help others in your industry, and consider entering awards to showcase your business excellence.

Finding Out What Employees Want:

Understand what job seekers in your industry want and tailor your brand to attract the right talent. Perks like flexible working hours or unique benefits can be powerful attractions.

Taking the time to promote your brand, from crafting job ads to participating in industry events, can bring significant benefits in attracting and retaining the right talent for your small business.

Here’s some additional resources on hiring as a small business owner!

Freshworks is an agency that focuses on the relationship between employees, and between those staff and the clients they serve. In their article, the highlight 15 different tips for a small business when it comes to hiring staff.

LinkedIn is a social media platform that is business and employment-focused. Their article on hiring as a small business provides a 6-step, easy-to-follow process (complete with tips and tricks) for a small business owner to follow.

Small Business BC is a Canadian company with a focus on local entrepreneurs by providing resources and supports to small businesses. Their article supplies details on how to hire your first employee.

Ownr is a Canadian agency that offers services to small business owners across the country. Their focus it to make starting up a small business as easy, and affordable, as possible for entrepreneurs. Their article on hiring an employee advises careful consideration and provides detailed next-step options.