How to Research a Company Before You Apply
When you’re job hunting, it’s easy to get excited about a job posting that looks like a perfect fit, but before you hit “apply,” it’s important to do your homework on the company.
Researching a company before you apply isn’t just a step in the process, it’s a vital part of making sure you’re aligning with an organization that fits your values, skills, and career goals.
By researching a company thoroughly, you can avoid the pitfalls of taking a job that might not be right for you, and you can position yourself as an informed and thoughtful candidate. Whether it’s company culture, pay, or potential for growth, researching ensures you make the best decision for your career and well-being.
Why Researching a Company Is Important Before You Apply
Researching a company before applying for a job is critical for several reasons. First, it helps you decide whether the company aligns with your values and career aspirations. Second, it allows you to tailor your application (cover letter and resume) to reflect how your experience meets the company’s needs, increasing your chances of getting an interview. Third, it gives you the chance to spot any potential issues that could indicate problems down the line—like a toxic workplace, lack of growth opportunities, or an outdated business model.
By taking the time to investigate, you’re better equipped to evaluate whether the company will support your career development and whether you’ll feel comfortable in their work environment. It also gives you a stronger foundation for asking questions during interviews that demonstrate your interest and preparedness.
Red Flags: What to Watch Out For When Researching a Company
While it’s important to focus on the positive aspects of a company, it’s equally vital to watch out for signs that something might be off. Here are three red flags to keep an eye out for when researching a company:
1. High Employee Turnover
A company with high turnover rates is often a red flag. While some turnover is normal, an unusually high rate could indicate issues with leadership, poor company culture, or uncompetitive compensation. To spot this, check sites like Glassdoor or Indeed for employee reviews and ratings. If multiple reviews mention stress, burnout, or dissatisfaction with management, this may be a sign that the company’s work environment isn’t healthy.
Example: If you notice that former employees consistently mention long hours or an overwhelming workload with little support, it could be a signal that the company’s expectations are not realistic or that they don’t provide a proper work-life balance.
2. Lack of Transparency
Companies that are vague or unwilling to provide details about their business practices, goals, or work culture might be hiding something. Be cautious if you can’t find any information about their mission statement, company values, or leadership team on their website. Also, if the job listing doesn’t provide specifics about job responsibilities or pay, it’s a sign that the company may not have a clear direction.
Example: A job listing with little or no information about salary, expectations, or the type of team you’ll be working with could suggest the company isn’t organized or doesn’t value clear communication with employees.
3. Negative Reviews or Reputation
If a company has a significant number of negative reviews on sites like Glassdoor, Indeed, or Google Reviews, take a closer look. While every company will have a few bad reviews, an overwhelming number of complaints about the same issue could point to deeper problems, such as poor management or unethical practices.
Example: Pay attention if multiple reviews highlight problems with HR, discrimination, or a lack of respect for employees. Also, look for patterns in how the company responds (or doesn’t respond) to complaints. A company that doesn’t take feedback seriously or deflects criticism may not be the best place to work.
Green Flags: Positive Signs When Researching a Company
While red flags are important to be aware of, it’s equally important to look for “green flags” that show a company is a good fit. Here are five green flags to look for during your research:
1. Clear Company Values and Mission
Companies with clear and transparent values show they have a strong sense of direction and care about their employees. When researching, check the company’s website, blog, or social media pages for their mission statement. A company that’s upfront with their values and committed to them is more likely to offer a positive work environment and a sense of purpose for their employees.
Example: A company that openly shares its commitment to diversity, sustainability, or employee well-being shows it’s dedicated to creating an inclusive and respectful environment.
2. Opportunities for Growth and Development
A company that invests in employee growth and development is a huge plus. Look for signs of professional development opportunities, mentorship programs, or room for advancement. Job listings that mention training programs or internal promotions are good indicators that the company wants to see its employees succeed.
Example: If a company offers a learning and development stipend or has a clear promotion path, it’s a sign they care about your long-term growth. Companies that prioritize training and development are more likely to help you achieve your career goals.
3. Positive Work-Life Balance
A company that promotes work-life balance is essential for your well-being. Signs of this include flexible working hours, options for remote work, or wellness programs. Many companies today are realizing that supporting their employees’ personal lives is crucial for retention and productivity.
Example: If a company offers generous paid time off (PTO), remote work options, or flexible schedules, it’s a good indication they prioritize their employees’ well-being outside of work.
4. Strong Employee Testimonials and Reviews
While reviews can indicate red flags, they can also reveal positive insights about a company. Positive feedback from current or past employees is a green flag that the company has a good workplace culture. Look for reviews that emphasize teamwork, supportive management, and respect for employees.
Example: A company with multiple reviews mentioning a strong sense of community, collaboration, and supportive leadership is a positive sign that you’d be joining a company that values its team.
Tips for Job Seekers to Improve Their Research
- Use Multiple Resources: Don’t just stick to one review site—check Glassdoor, Indeed, LinkedIn, and even company-specific blogs or news outlets.
- Check Social Media: Follow the company on social platforms like Twitter, Instagram, or LinkedIn to get a better sense of their culture, leadership, and employee interactions.
- Ask Current Employees: If you know someone who works (or worked) at the company, ask them about their experience. Firsthand insights can give you a clearer picture.
- Look for Industry Trends: Read up on industry news to understand the company's position in the market. This can tell you whether the company is growing or facing challenges.
Researching a company before applying for a job is a key step in finding the right fit for your career goals and personal well-being. Keep these tips in mind and always take the time to research a company thoroughly—it will pay off in the long run!
Additional resources to help you with your researching adventures!
Glassdoor offers anonymous employee reviews, salary reports, and insights into company culture, which can give you a comprehensive view of what it’s like to work at a company.
Kootenay Employment Services has a collection of articles on related career advice topics.
FairyGodBoss specializes in providing reviews from women about company culture, diversity, and gender equality, which is especially helpful for job seekers looking for supportive environments for women in the workplace.
LinkedIn is an excellent tool for researching company leadership, their workforce, and how a company presents itself professionally. It’s also a great way to see if you have any connections who can give you the inside scoop.
