When staff share their positive experiences, whether through social media, professional networks, or casual conversations, they become authentic ambassadors for your workplace.
Employee advocacy benefits both recruitment and retention.
How, you may ask?
Well, a staff member’s enthusiasm builds trust with job seekers and customers alike, while extending your reach far beyond traditional marketing. It also reflects engagement; employees proud of their workplace are usually more motivated and connected to its mission.
Advocacy grows out of culture. Employees are more likely to share positive experiences if they feel respected and valued. Employers can encourage this by:
Once the culture is in place, try these strategies:
Authenticity is key! Participation should feel like a benefit, not an obligation.
Some employees may worry about saying the wrong thing or being too busy. Provide clear but flexible guidelines, keep advocacy voluntary, and make sure recognition reinforces positive efforts.
Phone: 250 428 5655
Fax: 250 428 5336
Email: kesadmin@kes.bc.ca
Address: 119 11th Avenue North, Creston, BC, V0B1G0
Phone: 250 489 5117
Fax: 250 489 0663
Email: cranbrook.admin@kes.bc.ca
Address: #210 1113 Baker Street, Cranbrook, BC, V1C1A7
Phone: 250 423 4204
Email: fernie.admin@kes.bc.ca
Address: 302 2nd Avenue, Fernie, BC, V0B1M0
Phone: 250 341 6889
Fax: 250 341 6886
Email: invermere.admin@kes.bc.ca
Address: 2-503 7th Avenue,
Invermere, BC, V0A1K0
Phone: 250 428 5655
Fax: 250 428 5336
Email: kesadmin@kes.bc.ca
Address: 119 11th Avenue North, Creston, BC, V0B1G0
Phone: 250 489 5117
Fax: 250 489 0663
Email: cranbrook.admin@kes.bc.ca
Address: #210 1113 Baker Street, Cranbrook, BC, V1C1A7
Phone: 250 423 4204
Email: fernie.admin@kes.bc.ca
Address: 302 2nd Avenue, Fernie, BC, V0B1M0
Phone: 250 341 6889
Fax: 250 341 6886
Email: invermere.admin@kes.bc.ca
Address: 2-503 7th Avenue,
Invermere, BC, V0A1K0
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Land Acknowledgement
Kootenay Employment Services and our employees are committed to the continuous understanding of truth and reconciliation. We respectfully acknowledge that we live and work on the unceded traditional and current territories of the Ktunaxa Nation, including the Yaqan Nu?kiy,ʔaq̓am, Yaqit ?a’Knuqǂi’it, and ʔakisq̓nuk as well as the Shuswap Band. Unceded means that the land was never agreed to be signed away.